Increasing Brand Awareness Through Engagement
Client: Sunoco Big Boss Stores
Industry: Gas Station
Package: Social SEO Premium Package
Service highlighted: Boosted Facebook Posts
Post Engagement Rate of 4.5%
Successful Facebook engagement rate is 1% or higher, This particular post reached an engagement rate of 4.5%! This is calculated by the number of total engagements; likes, shares, and comments divided by total reach.
Post reach of 18.2%
While this is a boosted post, the organic reach was over 1,351 and paid reach was 1,047 for a total reach of2,398. This is a post reach of 18.2%. Typical Facebook reach is 2%.
Boosting this post led to above-average post engagement and post reach.
Big picture - Since purchasing the Social SEO Premium Package overall Facebook page likes have increased 5%.
Increase brand awareness for a product re-launch
September 2020 Metrics:
Client: Old Point National Bank
Industry: Finance
Package: Search Engine Marketing (SEM) Campaign Service
Highlighted: Search Engine Marketing (SEM) Campaign
During the month of September the Google Ads campaign generated
7,877 clicks to the website and 5 conversions (Tracking Android app installs).
The Click Through Rate (CTR) for the month was an amazing49.06%.
According Wordstream.com, the finance & insurance industry benchmark is 2.91%.
7.14% Conversion Rate for Local Plumber
SEM Campaign with Above-Industry Standard Performance
Client: Mr. Waterheater
Industry: Plumbing & Heating
Package: Target Marketing
Service Highlighted: Search Engine Marketing Campaign
The client wanted more customers for his HVAC business by utilizing Google AdWords. This campaign started in January and has since renewed through November due to exceptional performance.
The client has received 269 calls. That is averaging 2.20 calls per day. In total, call times to the client are averaging 187 seconds or 3.12 minutes leading us to believe these are all qualified customers looking for potential services.
Above Industry Standard Metrics
The click-through rate is the percentage of users who saw the advertisement versus who actually clicked on the ad. Industry standard is around 1% CTR. This campaign reached a CTR of 4.77% and had an average cost per click (CPC) of $1.14. AdWords.
Cannabis Delivery Service
Targets the Competition & Nets 388 New Customers
Campaign Goal: Drive traffic and acquire new users for one of the largest delivery services in the LA market.
Marketing Tactics included:
Mobile GEO Fencing the Competition
Retargeting Website Visitors
Campaign Length: Two months
Results:
- Increased Awareness: Delivering 589,336 ads to 2.2 Million Targeted Devices
- Sales Conversions: 388
What My Clients Say
David Quest
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Jennifer Barrett
Deus forma auroram sine volucres mixta frigore. Formas persidaque praebebat pendebat. Caesa consistere vis fratrum suis locis! Silvas campoque terras coeptis homo rudis fronde.